Unleash Printing Success with PriceCal:

The Power to Simplify, Automate,
and Scale Your Print Business

Customer

Purchase Item

PriceCal

Web To Order System

Elevate

Your Print Business

About PriceCal

Developed by Printers, for Printers

PriceCal is a dynamic software solution tailored to the unique needs of printing businesses. From
optimizing order management to boosting online engagement, we make it easier to grow your
business and achieve sustainable success.

Who are we

Powered by Printers, Driven by Innovation

At PriceCal, we’re not just software developers—we’re experienced printers who’ve walked in your shoes. Since 2005, we’ve successfully navigated the complexities of retail print shops, online printing, print production, and reseller operations. We understand the challenges of the industry and have transformed them into opportunities through firsthand experience.

Designed to empower printers, it simplifies digitalization, enhances profitability, and ensures
businesses stay ahead of industry challenges. Since its launch at IPMEX 2022, PriceCal has been
continuously refined to meet real-world needs, delivering proven success to printers worldwide.

Transform printing businesses through cutting-edge software.
Drive customer growth, sales, and profitability effortlessly.
Simplify digitalization with an accessible and powerful tool.
Proven success since its launch at IPMEX 2022.
Constantly evolving based on real user feedback.
Empower printers to thrive in an ever-changing industry.

Mission

Empowering Printers Everywhere

Our mission is to provide cutting-edge technology that simplifies your print business operations and helps you overcome challenges to achieve growth and success!

Vision

A Printing Revolution, Redefined

Our mission is to provide cutting-edge technology that simplifies your print business operations and helps you overcome challenges to achieve growth and success!

The Constant Evolution of PriceCal

PriceCal is like a river carving its way through a landscape—constantly flowing, adapting, and reshaping itself to meet the needs of those who rely on it. Just as a river collects strength from tributaries, PriceCal grows stronger by listening to its users, incorporating their insights, and evolving to navigate the ever-changing terrain of the printing industry. It is a lifeline that brings growth, sustenance, and direction to businesses, ensuring they thrive in any environment.

Our Journey

Our story began with a simple idea Over the years, this vision has guided our growth and inspired every step of our journey.

2021
February

Begin Redevelopment of Expressprint Internal Pricing modules

July

Officially named as “PriceCal"

2022
March

Soft launch in Singapore

August

Official launch at IPMEX 2022 , Kuala Lumpur, Malaysia

2023
August

PriceCal Ver 2.0 launched at Print Technology 2023, Kuala Lumpur, Malaysia

October

Official launch at ALLprint Expo 2023, Jakarta, Indonesia

November

Won Asia eCommerce Award

2024
March

Showcase PriceCal Ver 2.0 in PrintPack & Gift Fair 2024, Singapore

April

PriceCal logo officially Trademarked

June

Showcase PriceCal Ver 2.0 in Malaysia Gift Fair 2023, Kula Lumpur, Malaysia

July

Appointment of Distributor for PriceCal in Jakarta Indonesia

August

PriceCal Ver 3.0 launched at IPMEX 2024 , Kuala Lumpur, Malaysia

December

Formed strategic partnership with Pacdora

2025
January

New feature added: Printalogue

February

Ambassador Appointed

Meet the Innovator: Welson

Welson, the visionary behind PriceCal, is a seasoned entrepreneur with a deep understanding of the printing industry. As the founder of Express Print & Design Pte Ltd, he witnessed firsthand the challenges printers face in managing costs, pricing, and customer expectations. His journey from being a single parent during his career peak to revolutionizing print technology reflects his resilience and determination.

Driven by a desire to create tools that empower businesses, Welson spearheaded the development of PriceCal. His hands-on experience and commitment to excellence have positioned PriceCal as a trusted partner for printers worldwide. Beyond his professional achievements, Welson’s leadership is characterized by his dedication to family, community, and innovation.

Media Features

©2025 PriceCal.co

API

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for API?

Click on the products below to see API in action!

SC-Sheet

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for SC-Sheet?

Click on the products below to see SC-Sheet in action!

CSV

CSV is the most flexible way to manage and price products with fixed options or variations that don’t require dynamic calculations. Ideal for products with pre-set combinations of attributes like size, material, finish, and quantity, CSV enables
printers to create custom pricing tables in Excel (CSV format). Once the table is computed, simply upload it into PriceCal, and our Price Calculator will convert it into a systematic selection, generating the price based on the chosen options.

For instance, when calculating the price for a roll-up standee, printers can set up variables like type (e.g., Standard, Deluxe), size (Small, Medium, Large), print method (Digital, Offset), and quantity (e.g., 1, 5, 10). These variables are then organized in a CSV file, and upon upload, the system will automatically generate the correct pricing based on the selected options.

What products are best suited for CSV?

Click on the products below to see CSV in action!

  • Banners (Size, Material, Print Method, Quantity)
  • Packaging Boxes (Type, Size, Printing Method, Finishing)
  • Signage (Material, Size, Print Method, Quantity)
  • Stationery (Size, Material, Print Method, Quantity)
  • Promotional Products (Type, Design, Print Location, Quantity)

SC-Packaging

SC-Packaging is designed to handle pricing for packaging products such as boxes and cartons by calculating costs based on material, size, and finishing components. Through our strategic partnership with Pacdora, printers gain access
to a wide variety of box models, including double tuck boxes, auto-lock boxes, mailer boxes, and more.

This tool works similarly to SC-Sheet by calculating the open size of the selected box model and using the input dimensions to determine material usage, printing costs, and additional finishing. Components like gluing, die-cutting, and assembly costs can be seamlessly factored into the pricing

For example, if a customer orders 2,000 auto-lock boxes measuring 200mm x 150mm x 100mm, SC-Packaging will generate the total material required based on the box’s flat layout, calculate the printing and die-cutting costs, and include any finishing or assembly charges.

Exciting Benefits from Our Pacdora Partnership

Thanks to this collaboration, printers can now:

✅ Retrieve dielines instantly upon customer order.

✅ Offer customers access to Pacdora’s design studio to create and edit packaging
artwork effortlessly.

What products are best suited for SC-Packaging?

Click on the products below to see SC-Packaging in action!

SC-Item

SC-Item is designed for pricing single-item print customization, making it ideal for products like apparel, drinkware, and promotional merchandise. Unlike other pricing tools, SC-Item allows for flexible order quantities across different variations, such as sizes, colors, and print locations.

For example, in t-shirt printing, customers can choose to print on the front, back, or sleeves and place an order with specific quantity breakdowns—20 Large, 10 Small, 15 Medium, etc. SC-Item calculates the cost based on the print locations, total quantity, and any additional customization options like embroidery, heat transfer, or DTF printing.

What products are best suited for SC-Item?

Click on the products below to see SC-Item in action!

SC-Booklet

SC-Booklet is designed to generate precise pricing for multi-page products like booklets, catalogs, and magazines by calculating the material cost, printing method, and binding requirements. It determines the number of sheets required to fulfill an order based on the total number of pages, paper type, and sheet size. Additionally, SC-Booklet supports various binding methods, including saddle stitching and perfect binding, ensuring flexibility in product customization.

For example, if a customer orders 500 copies of a 32-page booklet, SC-Booklet calculates the number of large sheets needed based on the imposition layout. If the inner pages are printed on 150gsm matte paper and the cover on 300gsm glossy
paper, it determines how many sheets of each material are required and factors in the printing and finishing costs accordingly. The system also accommodates add-ons like spot UV, lamination, and special finishes.

What products are best suited for SC-Booklet?

Click on the products below to see SC-Booklet in action!

  • Corporate brochures
  • Annual reports
  • Event programs
  • Product catalogs
  • Training manuals
  • Magazines
  • Cookbooks
  • Portfolios
  • School yearbooks
  • Art books

SC-Area

SC-Area calculates printing costs based on the total print area (sq ft). When a user enters the length and width of the final print, SC-Area determines the total printable area and generates the cost accordingly. It also factors in additional finishing based on the perimeter, making it ideal for products that require eyelets, frames, or poles.

For example, if a customer orders a banner measuring 10ft x 3ft, SC-Area will calculate the total print area (30 sq ft) and generate the cost. If finishing options like eyelets every 2ft or a poles are added, SC-Area factors in these costs based on the perimeter. This tool is perfect for large-format prints such as banners, buntings, billboards, and signage, ensuring accurate pricing and seamless cost calculation.

What products are best suited for SC-Area?

Click on the products below to see SC-Area in action!

  • Magnetic signs
  • Metal / Aluminum signs
  • Die-cut stickers (large format)
  • PVC boards (Forex board prints)
  • Corflute / Corrugated plastic signs
  • Canvas prints
  • Tension fabric displays
  • Construction site signage
  • Directional & wayfinding signs
  • Table covers & table runners
  • Street pole banners
  • Retail window clings
  • Estate agent boards
  • Event standees & cutouts
  • Door signs & nameplates

PriceCal bags Best eCommerce Fulfilment Award 2023

PriceCal, conceptualized and brought to life by Welson and his dynamic team, emerged from a vision to revolutionize the print industry's approach to online sales....