Brand Story

July 19, 2023

Once upon a time in the vibrant city of Singapore, there was a Printing company named Expressprint. They had been serving the printing industry for many years, offering top-quality printing services to businesses, print brokers, and resellers. With their commitment to excellence and customer satisfaction, Expressprint had become a trusted name in the printing community.

However, the team at Expressprint knew that in order to expand their business and reach new heights of success, they needed to attract more resellers to join their network. They wanted to create a strong ecosystem of partners who would help them grow their customer base and increase their sales.

One day, the visionary CEO of Expressprint, Mr. Welson Ang, came up with a brilliant idea to entice more resellers to collaborate with them. He realized that resellers were always looking for ways to offer unique value to their customers and stay ahead of the competition. Welson saw an opportunity to provide resellers with a comprehensive solution that would not only streamline their sales process but also help them enhance their online presence.

With this idea in mind, Welson and his team embarked on a mission to develop an innovative software called PriceCal. PriceCal was designed to simplify the sales process for resellers, allowing them to have a well-functioning website with up-to-date product information and pricing.

The PriceCal software offered resellers a wide range of features and benefits. It enabled them to showcase Expressprint’s extensive range of printing services on their websites, making it easy for customers to browse and place orders. The software also provided real-time pricing calculations, eliminating the need for resellers to manually calculate costs and set their own profit margins.

To spread the word about PriceCal and attract resellers, Expressprint organized roadshows and industry events. They showcased the software’s capabilities and demonstrated how it could revolutionize the way resellers conducted their business. They emphasized the simplicity and efficiency that PriceCal brought to the sales process, saving resellers time and effort.

As news of PriceCal spread, resellers from all over Singapore began to take notice of Expressprint’s innovative solution. They saw the potential of integrating PriceCal into their websites, knowing that it would enhance their customers’ experience and give them a competitive edge in the market.

One by one, resellers joined Expressprint’s network, eager to benefit from the convenience and efficiency of PriceCal. They appreciated how the software simplified their sales process and allowed them to focus on attracting customers and growing their businesses. With PriceCal, resellers no longer had to worry about manually updating prices or managing complex printing configurations. Everything was automated and seamlessly integrated into their websites.

As the number of resellers in Expressprint’s network grew, so did their collective strength. Together, they formed a powerful community of printing professionals, supporting and learning from one another. Expressprint provided ongoing training and support to resellers, ensuring they were equipped with the knowledge and resources to succeed.

The success of PriceCal and Expressprint’s reseller network was undeniable. They became the go-to choice for businesses seeking reliable printing services in Singapore. Their reputation for innovation and customer-centric solutions spread far and wide, attracting more resellers who wanted to be part of this thriving ecosystem.

And so, Expressprint’s journey to attract more resellers through PriceCal had brought them tremendous success. Their dedication to providing cutting-edge solutions and empowering their resellers had established them as a leader in the printing industry in Singapore. As they continued to grow and expand their network, Expressprint remained committed to delivering exceptional printing services and fostering strong partnerships with their resellers.

With PriceCal paving the way for resellers to streamline their sales process and achieve greater efficiency, Expressprint and their resellers together created a printing ecosystem that revolutionized the industry and exceeded customer expectations. Their story became an inspiration for other printing businesses, proving that collaboration and innovation can lead to remarkable success.

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API

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for API?

Click on the products below to see API in action!

SC-Sheet

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for SC-Sheet?

Click on the products below to see SC-Sheet in action!

CSV

CSV is the most flexible way to manage and price products with fixed options or variations that don’t require dynamic calculations. Ideal for products with pre-set combinations of attributes like size, material, finish, and quantity, CSV enables
printers to create custom pricing tables in Excel (CSV format). Once the table is computed, simply upload it into PriceCal, and our Price Calculator will convert it into a systematic selection, generating the price based on the chosen options.

For instance, when calculating the price for a roll-up standee, printers can set up variables like type (e.g., Standard, Deluxe), size (Small, Medium, Large), print method (Digital, Offset), and quantity (e.g., 1, 5, 10). These variables are then organized in a CSV file, and upon upload, the system will automatically generate the correct pricing based on the selected options.

What products are best suited for CSV?

Click on the products below to see CSV in action!

  • Banners (Size, Material, Print Method, Quantity)
  • Packaging Boxes (Type, Size, Printing Method, Finishing)
  • Signage (Material, Size, Print Method, Quantity)
  • Stationery (Size, Material, Print Method, Quantity)
  • Promotional Products (Type, Design, Print Location, Quantity)

SC-Packaging

SC-Packaging is designed to handle pricing for packaging products such as boxes and cartons by calculating costs based on material, size, and finishing components. Through our strategic partnership with Pacdora, printers gain access
to a wide variety of box models, including double tuck boxes, auto-lock boxes, mailer boxes, and more.

This tool works similarly to SC-Sheet by calculating the open size of the selected box model and using the input dimensions to determine material usage, printing costs, and additional finishing. Components like gluing, die-cutting, and assembly costs can be seamlessly factored into the pricing

For example, if a customer orders 2,000 auto-lock boxes measuring 200mm x 150mm x 100mm, SC-Packaging will generate the total material required based on the box’s flat layout, calculate the printing and die-cutting costs, and include any finishing or assembly charges.

Exciting Benefits from Our Pacdora Partnership

Thanks to this collaboration, printers can now:

âś… Retrieve dielines instantly upon customer order.

✅ Offer customers access to Pacdora’s design studio to create and edit packaging
artwork effortlessly.

What products are best suited for SC-Packaging?

Click on the products below to see SC-Packaging in action!

SC-Item

SC-Item is designed for pricing single-item print customization, making it ideal for products like apparel, drinkware, and promotional merchandise. Unlike other pricing tools, SC-Item allows for flexible order quantities across different variations, such as sizes, colors, and print locations.

For example, in t-shirt printing, customers can choose to print on the front, back, or sleeves and place an order with specific quantity breakdowns—20 Large, 10 Small, 15 Medium, etc. SC-Item calculates the cost based on the print locations, total quantity, and any additional customization options like embroidery, heat transfer, or DTF printing.

What products are best suited for SC-Item?

Click on the products below to see SC-Item in action!

SC-Booklet

SC-Booklet is designed to generate precise pricing for multi-page products like booklets, catalogs, and magazines by calculating the material cost, printing method, and binding requirements. It determines the number of sheets required to fulfill an order based on the total number of pages, paper type, and sheet size. Additionally, SC-Booklet supports various binding methods, including saddle stitching and perfect binding, ensuring flexibility in product customization.

For example, if a customer orders 500 copies of a 32-page booklet, SC-Booklet calculates the number of large sheets needed based on the imposition layout. If the inner pages are printed on 150gsm matte paper and the cover on 300gsm glossy
paper, it determines how many sheets of each material are required and factors in the printing and finishing costs accordingly. The system also accommodates add-ons like spot UV, lamination, and special finishes.

What products are best suited for SC-Booklet?

Click on the products below to see SC-Booklet in action!

  • Corporate brochures
  • Annual reports
  • Event programs
  • Product catalogs
  • Training manuals
  • Magazines
  • Cookbooks
  • Portfolios
  • School yearbooks
  • Art books

SC-Area

SC-Area calculates printing costs based on the total print area (sq ft). When a user enters the length and width of the final print, SC-Area determines the total printable area and generates the cost accordingly. It also factors in additional finishing based on the perimeter, making it ideal for products that require eyelets, frames, or poles.

For example, if a customer orders a banner measuring 10ft x 3ft, SC-Area will calculate the total print area (30 sq ft) and generate the cost. If finishing options like eyelets every 2ft or a poles are added, SC-Area factors in these costs based on the perimeter. This tool is perfect for large-format prints such as banners, buntings, billboards, and signage, ensuring accurate pricing and seamless cost calculation.

What products are best suited for SC-Area?

Click on the products below to see SC-Area in action!

  • Magnetic signs
  • Metal / Aluminum signs
  • Die-cut stickers (large format)
  • PVC boards (Forex board prints)
  • Corflute / Corrugated plastic signs
  • Canvas prints
  • Tension fabric displays
  • Construction site signage
  • Directional & wayfinding signs
  • Table covers & table runners
  • Street pole banners
  • Retail window clings
  • Estate agent boards
  • Event standees & cutouts
  • Door signs & nameplates

PriceCal bags Best eCommerce Fulfilment Award 2023

PriceCal, conceptualized and brought to life by Welson and his dynamic team, emerged from a vision to revolutionize the print industry's approach to online sales....