Print Broker

July 5, 2023

A print broker is someone who provide clients with printing services. They typically do not have their own printing factory or machines. They rely on their network of printing partners and suppliers to fulfill the printing orders they receive from clients. This allows them to offer a wide range of printing services and products without the need for owning and maintaining printing equipment.

By collaborating with various printing companies (such as Expressprint), print brokers can match their clients’ requirements with the most suitable printing facilities and capabilities.work as a middleman, helping clients find the right printing company for their needs. Print brokers handle tasks like getting price quotes, managing the production process, and ensuring quality. They provide convenience and expertise to clients by using their industry knowledge and connections.

As a Print Broker, your business model shares similarities with platforms like Shopee and Lazada, where you act as a middleman, work with multiple printers, and provide a personal touch. However, this model is not without its challenges, as evident from recent events such as the pandemic, which has impacted businesses operating similarly to yours.

Print brokers face challenges such as limited control over production, dependency on third-party printers, lower profit margins, limited branding opportunities, and potential customer disputes. That is why. Print brokers should strongly consider subscribing to PriceCal Software for the following compelling reasons:

  1. Streamlined Pricing: PriceCal offers an AI-driven smart price calculation software that automates and optimizes pricing structures. This eliminates the need for manual calculations, saving time and reducing errors. Print brokers can quickly generate accurate quotes and determine competitive pricing, enhancing their efficiency and profitability.
  2. Expanded Product Offerings: PriceCal enables print brokers to broaden their range of print products and services. By connecting smaller-scale brokers to larger-scale wholesalers, PriceCal opens up access to over 100s different print products. This expanded catalog allows brokers to cater to a wider customer base and meet diverse printing needs, resulting in increased sales and revenue.
  3. Improved Customer Engagement: With PriceCal, print brokers can enhance their customers’ ordering experience through digitalization and automation. The software simplifies the ordering process, making it more convenient and efficient for customers. Additionally, features like online promotions, advanced payment collection, and customer communication tools contribute to stronger customer relationships and satisfaction.
  4. Cost Optimization: PriceCal helps print brokers reduce costs and maximize their profit margins. The software optimizes pricing structures by considering factors such as production costs, materials, and desired profit margins. By gaining better control over pricing, print brokers can minimize expenses, reduce operational costs, and improve their overall financial performance.
  5. Competitive Advantage: Subscribing to PriceCal software gives print brokers a competitive edge in the market. The software’s advanced features and capabilities allow brokers to offer a superior customer experience, deliver faster quotes, and stay ahead of the competition. Print brokers who leverage PriceCal can position themselves as technologically advanced and reliable partners, attracting more customers and expanding their market share.

Developed by Expressprint, we understand the challenges faced by printing companies firsthand, having been in the industry for the past 18 years. We have developed PriceCal Software, an AI-driven solution that automates and digitizes the ordering process, optimizing costs and pricing structures while enhancing customer engagement.

Our software seamlessly integrates with an eCommerce website, empowering you to offer over 60 print products and services. Additionally, our website includes powerful features such as cart abandonment recovery, affiliate programs, analytics, automated backups, coupon management, customer and shipping management, email systems, inventory management, live chat, mobile responsiveness, newsletters, points and rewards, product management, reports, security management, SEO tools, social media sharing, speed optimization, and SSL security.

By adopting our technology and system, you will experience numerous benefits, including:

  1. Instantly become a Large Scale Printing Company:
    • Increase the variety of print products
    • Boost sales and expand your customer base
    • Widen your business coverage area
    • Operate your business 24/7, increasing profit and cash flow
  2. Reduce Costs:
    • Decrease expenses, manpower, and rental costs
    • Lower production and operational costs
  3. Minimal Effort:
    • Reduce dependency on staff
    • Quick launch in just a few days
    • No technical background required, with a guided onboarding process

In summary, subscribing to PriceCal empowers print brokers with efficient pricing, expanded product offerings, enhanced customer engagement, cost optimization, and a competitive advantage. It equips print brokers with the tools they need to thrive in the printing industry and achieve sustainable growth.

Are you a print broker looking to take your business to the next level?

Don’t miss out on the opportunity to supercharge your operations with PriceCal! By subscribing to PriceCal, you can streamline your pricing, automate order management, and offer an enhanced customer experience. Say goodbye to manual calculations and tedious paperwork, and embrace the efficiency and profitability that PriceCal brings.

Moving forward…

  1. Explore the full functionality of PriceCal by visiting our Online Demo Store
  2. If you have any pre-sale questions, our team is here to assist you.

Don’t wait any longer – take action today and unlock the full potential of your print brokerage business with PriceCal.

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API

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for API?

Click on the products below to see API in action!

SC-Sheet

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for SC-Sheet?

Click on the products below to see SC-Sheet in action!

CSV

CSV is the most flexible way to manage and price products with fixed options or variations that don’t require dynamic calculations. Ideal for products with pre-set combinations of attributes like size, material, finish, and quantity, CSV enables
printers to create custom pricing tables in Excel (CSV format). Once the table is computed, simply upload it into PriceCal, and our Price Calculator will convert it into a systematic selection, generating the price based on the chosen options.

For instance, when calculating the price for a roll-up standee, printers can set up variables like type (e.g., Standard, Deluxe), size (Small, Medium, Large), print method (Digital, Offset), and quantity (e.g., 1, 5, 10). These variables are then organized in a CSV file, and upon upload, the system will automatically generate the correct pricing based on the selected options.

What products are best suited for CSV?

Click on the products below to see CSV in action!

  • Banners (Size, Material, Print Method, Quantity)
  • Packaging Boxes (Type, Size, Printing Method, Finishing)
  • Signage (Material, Size, Print Method, Quantity)
  • Stationery (Size, Material, Print Method, Quantity)
  • Promotional Products (Type, Design, Print Location, Quantity)

SC-Packaging

SC-Packaging is designed to handle pricing for packaging products such as boxes and cartons by calculating costs based on material, size, and finishing components. Through our strategic partnership with Pacdora, printers gain access
to a wide variety of box models, including double tuck boxes, auto-lock boxes, mailer boxes, and more.

This tool works similarly to SC-Sheet by calculating the open size of the selected box model and using the input dimensions to determine material usage, printing costs, and additional finishing. Components like gluing, die-cutting, and assembly costs can be seamlessly factored into the pricing

For example, if a customer orders 2,000 auto-lock boxes measuring 200mm x 150mm x 100mm, SC-Packaging will generate the total material required based on the box’s flat layout, calculate the printing and die-cutting costs, and include any finishing or assembly charges.

Exciting Benefits from Our Pacdora Partnership

Thanks to this collaboration, printers can now:

✅ Retrieve dielines instantly upon customer order.

✅ Offer customers access to Pacdora’s design studio to create and edit packaging
artwork effortlessly.

What products are best suited for SC-Packaging?

Click on the products below to see SC-Packaging in action!

SC-Item

SC-Item is designed for pricing single-item print customization, making it ideal for products like apparel, drinkware, and promotional merchandise. Unlike other pricing tools, SC-Item allows for flexible order quantities across different variations, such as sizes, colors, and print locations.

For example, in t-shirt printing, customers can choose to print on the front, back, or sleeves and place an order with specific quantity breakdowns—20 Large, 10 Small, 15 Medium, etc. SC-Item calculates the cost based on the print locations, total quantity, and any additional customization options like embroidery, heat transfer, or DTF printing.

What products are best suited for SC-Item?

Click on the products below to see SC-Item in action!

SC-Booklet

SC-Booklet is designed to generate precise pricing for multi-page products like booklets, catalogs, and magazines by calculating the material cost, printing method, and binding requirements. It determines the number of sheets required to fulfill an order based on the total number of pages, paper type, and sheet size. Additionally, SC-Booklet supports various binding methods, including saddle stitching and perfect binding, ensuring flexibility in product customization.

For example, if a customer orders 500 copies of a 32-page booklet, SC-Booklet calculates the number of large sheets needed based on the imposition layout. If the inner pages are printed on 150gsm matte paper and the cover on 300gsm glossy
paper, it determines how many sheets of each material are required and factors in the printing and finishing costs accordingly. The system also accommodates add-ons like spot UV, lamination, and special finishes.

What products are best suited for SC-Booklet?

Click on the products below to see SC-Booklet in action!

  • Corporate brochures
  • Annual reports
  • Event programs
  • Product catalogs
  • Training manuals
  • Magazines
  • Cookbooks
  • Portfolios
  • School yearbooks
  • Art books

SC-Area

SC-Area calculates printing costs based on the total print area (sq ft). When a user enters the length and width of the final print, SC-Area determines the total printable area and generates the cost accordingly. It also factors in additional finishing based on the perimeter, making it ideal for products that require eyelets, frames, or poles.

For example, if a customer orders a banner measuring 10ft x 3ft, SC-Area will calculate the total print area (30 sq ft) and generate the cost. If finishing options like eyelets every 2ft or a poles are added, SC-Area factors in these costs based on the perimeter. This tool is perfect for large-format prints such as banners, buntings, billboards, and signage, ensuring accurate pricing and seamless cost calculation.

What products are best suited for SC-Area?

Click on the products below to see SC-Area in action!

  • Magnetic signs
  • Metal / Aluminum signs
  • Die-cut stickers (large format)
  • PVC boards (Forex board prints)
  • Corflute / Corrugated plastic signs
  • Canvas prints
  • Tension fabric displays
  • Construction site signage
  • Directional & wayfinding signs
  • Table covers & table runners
  • Street pole banners
  • Retail window clings
  • Estate agent boards
  • Event standees & cutouts
  • Door signs & nameplates

PriceCal bags Best eCommerce Fulfilment Award 2023

PriceCal, conceptualized and brought to life by Welson and his dynamic team, emerged from a vision to revolutionize the print industry's approach to online sales....