Print Factory

Printing factories are specialized facilities where various printing processes take place to produce printed materials. Equipped with printing machinery, equipment, and skilled workers, these facilities handle tasks such as prepress preparation, printing, finishing, and packaging. They vary in size and capacity, ranging from small-scale operations to large-scale facilities capable of handling high-volume printing orders.

Printing factories may specialize in specific methods like offset printing, digital printing, screen printing, or flexography to meet customer requirements. They are producing a wide range of printed materials, including brochures, flyers, business cards, labels, packaging, and books. Quality control, adherence to printing standards, and timely delivery are paramount.

Setting up a print factory can involve significant costs, as it requires various investments in equipment, facilities, materials, and skilled labor. The exact cost can vary depending on the scale and scope of the print factory. Here are some areas that contribute to the cost of setting up a print factory:

1. Equipment
2. Facility
3. Materials and Supplies
4. Staffs and Workers
5. Technology and Software

Setting up is one thing, maintaining the operation of a print factory is another. It requires ongoing expenses. These expenses include monthly costs for utilities, raw materials, equipment maintenance, labor wages, insurance, marketing, and other overhead expenses. To sustain and grow the business, increasing sales and maximizing production time are crucial. Keeping the production running at full capacity is essential for a print factory to maximize its output and revenue.

At the end of the day, you need sales, more sales!

Traditional print sales methods includes:

1. Direct Sales: Dedicated sales teams engage with potential clients through activities like cold calling, trade shows, networking, and building relationships.
2. Marketing and Advertising: Print factories invest in online and offline marketing efforts, including digital strategies like SEO, social media, and print ads in industry publications.
3. Referrals: Satisfied clients refer print factories to others, leveraging positive word-of-mouth and reviews.
4. Partnerships: Collaborations with print brokers, agencies, and designers expand the customer base and access shared resources.
5. Online Presence: Maintaining a professional website and utilizing online platforms showcase capabilities and attract a wider audience.
6. Customer Relationships: Providing excellent service, quality products, and meeting deadlines fosters long-term client relationships.

These proven sales approaches (especially through direct sales) enable print factories to generate new business and revenue for print businesses, it’s crucial to consider the disadvantages that come with relying on salespeople for business growth:

1. Cost: Hiring and maintaining a sales team can be expensive. Salesmen often require a salary, commissions, benefits, and training, which can add to the overall costs of the business.
2. Limited Reach: Salesmen typically have a limited reach and can only engage with a certain number of potential customers at a time. This can restrict the ability to reach a broader audience and expand the customer base.
3. Time-Consuming: Engaging salesmen involves a significant investment of time and resources. It requires training, managing, and coordinating their activities, which can divert attention from other important aspects of the business.
4. Dependency: Relying solely on salesmen for generating business can create a dependency on their performance. If the sales team is not effective or experiences turnover, it can impact the overall sales and growth of the print business.
5. Inconsistent Results: Sales performance can vary among different salesmen. Some may be more successful than others, resulting in inconsistent sales results. This can make it challenging to forecast and plan for future business growth.
6. Difficulty in Tracking ROI: It can be difficult to track the return on investment (ROI) of engaging salesmen. Measuring their effectiveness and attributing sales success to their efforts can be complex, making it challenging to evaluate the overall impact on the business.

The optimal approach is to digitize and automate the sales process, and PriceCal offers the perfect solution for achieving this goal.

PriceCal software is suitable for print factories because it offers several key benefits that streamline operations, optimize pricing, and enhance customer engagement. Here are some reasons why PriceCal is suitable for print factories:

1. Automated Pricing: PriceCal automates pricing calculations based on various factors such as production costs, materials, and desired profit margins. This eliminates the need for manual calculations, saves time, and ensures accurate pricing for different print products.
2. Customizable Pricing Rules: Print factories can define their own pricing rules and strategies within PriceCal, allowing them to set different pricing structures for different customers, quantities, or specific print options. This flexibility helps optimize pricing based on specific requirements and market conditions.
3. Integration with Printing Processes: PriceCal can seamlessly integrate with the printing processes of a factory. It can retrieve pricing data from the factory’s internal systems or APIs, ensuring accurate and up-to-date pricing information is available within the software.
4. Efficient Order Management: PriceCal provides a centralized dashboard where print factories can manage their orders, track production status, and communicate with customers. This streamlines the order management process and improves overall efficiency.
5. Enhanced Customer Engagement: PriceCal offers features like live chat, file upload capabilities, and product customization options that enhance customer engagement. Print factories can interact with customers in real-time, gather necessary artwork or specifications, and provide a more personalized experience.
6. Scalability and Growth Opportunities: PriceCal’s scalability allows print factories to handle a larger volume of orders and expand their customer base. The software’s automation capabilities enable factories to manage increased order volume without compromising on quality or efficiency.

Overall, PriceCal software empowers print factories by optimizing pricing, streamlining operations, and improving customer satisfaction. It helps print factories operate more efficiently, increase profitability, and stay competitive in the rapidly evolving print industry.

What’s the next step?

Get started today and see the immediate impact it can have on your profitability, efficiency, and overall success.

I understand your concerns about investing in PriceCal software and the risks involved. Let’s take an honest look at the situation. With PriceCal subscription starting at RM2000 per quarter, the risk is limited to losing that amount if it doesn’t meet your expectations.

However, when you consider the investments you’ve made in your printing business, such as hiring sales personnel and purchasing production equipment, the risks and costs are likely much higher.

Compared to these investments, PriceCal presents a safer bet. Developed by Printer (Expressprint) and proven to be effective, PriceCal offers a reliable solution tailored specifically for the printing industry. It streamlines your operations, optimizes pricing, and enhances customer engagement, all of which contribute to increased profitability and efficiency.

Moving forward…

1. Explore the full functionality of PriceCal by visiting our Online Demo Store
2. If you have any pre-sale questions, our team is here to assist you.

Don’t miss out on this opportunity to revolutionize your print business with PriceCal.