A Print Wholesaler is a business entity that operates in the printing industry and specializes in providing printing services to other businesses, resellers, or print brokers. They often prioritize price competitiveness and rely on economies of scale to offer cost-effective printing solutions to their resellers. Rather than directly serving end customers, a Print Wholesaler focuses on fulfilling bulk printing orders for resale or distribution purposes. They typically offer a wide range of printing services, such as commercial printing, digital printing, large format printing, or specialized printing, and cater to the specific needs and requirements of their clients.
As a Print Wholesaler, you likely have your business processes well-planned, streamlined and system in placed to manage it. However, your success is heavily dependent on consistent orders and sales performance from your reseller who can be a print start-up, print shop, print factory, print broker or even graphic design firm. While offering competitive prices is important, it’s equally crucial to help your direct customer to sell more easily.
Let us examine the sales process between wholesalers and reseller.
Resellers commonly rely on accessing the wholesaler’s website to view the pricing of specific print configurations and determine their own selling prices. This practice allows them to understand the cost they will incur from the wholesaler and set their own profit margins when selling to their customers. It provides transparency and flexibility for resellers to tailor their pricing strategy based on their market and target audience.
Unfortunately, gaps in the sales process can lead to lost customers and missed opportunities. When resellers rely solely on accessing the wholesaler’s website for pricing and product information, there are potential pitfalls that can negatively impact their sales. These include:
- Inability of resellers to efficiently process and digest the vast array of printing variations and pricing options offered by the wholesaler.
- Only focus on a limited selection of commonly requested products, overlooking the potential for offering a wider range of options to their customers.
- This limitation can result in missed sales opportunities and a failure to meet the diverse needs of their customer base.
Next, sales process betwwen reseller and their customers..
There are two common ways that resellers conduct their business:
- Salesman-based: This approaches are manual and have limitations in serving a large number of customers, making it difficult to scale up.
- Website-based: Resellers who rely on websites for sales have a higher chance of growth.
Considering the pros and cons of each approches, it seems that websites offer better growth opportunities. However, many resellers lack the skills and resources to develop a well-functioning website to attract print orders.
Over the years, feedbacks gathered from Expressprint’s resellers indicate that they often struggle to consolidate prices and present various options to their customers due to the complexity of pricing factors. They end up contented with a simple website and going back to providing contact for quotaion approach.
This is when Expressprint decided to develope and commercialised their in-house software with the objective to help their reseller goes online with a well-functioning website. It allows resellers to have a website with up-to-date products and pricing, enabling them to focus on driving traffic and converting visitors into customers. With an online presence, resellers are no longer limited by location and working hours and hence, more sales!
The goodnews for print wholesaler…
PriceCal offers a White Label Option, allowing wholesalers to own the system and help their resellers grow their businesses. The process is simple:
- wholesalers obtain the white label system,
- set up product and pricing data,
- offer the system to resellers for integration with their websites, and the resellers can start selling.
By adopting PriceCal and offering the White Label Option, print wholesalers can empower their resellers, simplify the sales process, and drive business growth. Manual tasks are eliminated, and the potential of online sales is embraced. With PriceCal’s support, print wholesalers can assist their resellers in launching websites with live product information and pricing, enabling customers to place orders at any time. This streamlined sales process enhances efficiency and unlocks new opportunities for success.
