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Welcome to PriceCal's FESPA 2025 Experience
  • Booth 5.2-A06
What is PriceCal?
PriceCal is an intelligent pricing automation software designed specifically for the printing industry, enabling print businesses to generate accurate quotes instantly by automatically calculating costs, margins, and pricing across various printing methods, materials, and finishing options. Our cloud-based solution eliminates manual calculations, reduces pricing errors, and helps print companies maximize profitability while ensuring consistent pricing across their entire operation.
Our Team Members in FESPA 2025

Welson AngFounder

Looking to discuss print business strategies, pricing logic, or workflow optimization? Welson, the creator of PriceCal, is your go-to expert at FESPA. With his deep understanding of print operations and pricing automation, he'll help you explore solutions tailored to your business needs.

Adrian MarkFrontend Expert

Want to explore how to integrate PriceCal into your website and create a seamless online ordering experience? Adrian is our WebFront expert who can show you how to transform your website into a powerful sales tool. From custom web-to-print solutions to online quotation systems, he'll help you understand the possibilities of digital storefront automation.

Tang Le RongSoftware Expert

Need to understand PriceCal's full capabilities and how to maximize its features for your business? Le Rong is your go-to specialist for all things PriceCal. From advanced pricing formulas to custom workflows, he'll guide you through the software's powerful tools and show you how to configure PriceCal to match your specific production needs.

Rinke LeeCo-Founder, Pacdora

Specializing in packaging solutions, Rinke Lee is your expert guide to the Pacdora Editor API. He'll demonstrate how this powerful tool can revolutionize your packaging workflow - from structural design to automated pricing. If you're in the packaging industry, let Rinke show you how our technology can streamline your operations and enhance your packaging business.
FESPA Berlin 2025:
Exclusive PriceCal Offers
Valid during 5-10 May 2025
NOTE: ALL discount will be applicable for first 12 months of payment.

USD 399 USD 319.20 every year

+ 1 time activation fee USD 49 USD 39.20

USD 199 USD 159.20 every month

+ 1 time activation fee USD 499 USD 399.20

USD 579 USD 463.20 every 3 months

+ 1 time activation fee USD 499 USD 399.20

USD 1099 USD 879.20 every 6 months

+ 1 time activation fee USD 499 USD 399.20

USD 1999 USD 1599.20 every year

+ 1 time activation fee USD 499 USD 399.20

Popular

USD 1500 USD 1200 every 3 months

+ 1 time activation fee USD 2400 USD 1920

USD 2750 USD 2200 every 6 months

+ 1 time activation fee USD 2400 USD 1920

Popular

USD 5000 USD 4000 every year

+ 1 time activation fee USD 2400 USD 1920

Use code "FESPA" to get the promotional price.

USD 5000 USD 4500 every year

Watch: PriceCal in 2 Minutes
Join Welson Ang, the creator of PriceCal, as he walks you through this game-changing print pricing solution. In this 2 minute video, learn how PriceCal can help print businesses easily handle print pricings through our software.
©2025 PriceCal.co

API

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for API?

Click on the products below to see API in action!

SC-Sheet

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for SC-Sheet?

Click on the products below to see SC-Sheet in action!

CSV

CSV is the most flexible way to manage and price products with fixed options or variations that don’t require dynamic calculations. Ideal for products with pre-set combinations of attributes like size, material, finish, and quantity, CSV enables
printers to create custom pricing tables in Excel (CSV format). Once the table is computed, simply upload it into PriceCal, and our Price Calculator will convert it into a systematic selection, generating the price based on the chosen options.

For instance, when calculating the price for a roll-up standee, printers can set up variables like type (e.g., Standard, Deluxe), size (Small, Medium, Large), print method (Digital, Offset), and quantity (e.g., 1, 5, 10). These variables are then organized in a CSV file, and upon upload, the system will automatically generate the correct pricing based on the selected options.

What products are best suited for CSV?

Click on the products below to see CSV in action!

  • Banners (Size, Material, Print Method, Quantity)
  • Packaging Boxes (Type, Size, Printing Method, Finishing)
  • Signage (Material, Size, Print Method, Quantity)
  • Stationery (Size, Material, Print Method, Quantity)
  • Promotional Products (Type, Design, Print Location, Quantity)

SC-Packaging

SC-Packaging is designed to handle pricing for packaging products such as boxes and cartons by calculating costs based on material, size, and finishing components. Through our strategic partnership with Pacdora, printers gain access
to a wide variety of box models, including double tuck boxes, auto-lock boxes, mailer boxes, and more.

This tool works similarly to SC-Sheet by calculating the open size of the selected box model and using the input dimensions to determine material usage, printing costs, and additional finishing. Components like gluing, die-cutting, and assembly costs can be seamlessly factored into the pricing

For example, if a customer orders 2,000 auto-lock boxes measuring 200mm x 150mm x 100mm, SC-Packaging will generate the total material required based on the box’s flat layout, calculate the printing and die-cutting costs, and include any finishing or assembly charges.

Exciting Benefits from Our Pacdora Partnership

Thanks to this collaboration, printers can now:

✅ Retrieve dielines instantly upon customer order.

✅ Offer customers access to Pacdora’s design studio to create and edit packaging
artwork effortlessly.

What products are best suited for SC-Packaging?

Click on the products below to see SC-Packaging in action!

SC-Item

SC-Item is designed for pricing single-item print customization, making it ideal for products like apparel, drinkware, and promotional merchandise. Unlike other pricing tools, SC-Item allows for flexible order quantities across different variations, such as sizes, colors, and print locations.

For example, in t-shirt printing, customers can choose to print on the front, back, or sleeves and place an order with specific quantity breakdowns—20 Large, 10 Small, 15 Medium, etc. SC-Item calculates the cost based on the print locations, total quantity, and any additional customization options like embroidery, heat transfer, or DTF printing.

What products are best suited for SC-Item?

Click on the products below to see SC-Item in action!

SC-Booklet

SC-Booklet is designed to generate precise pricing for multi-page products like booklets, catalogs, and magazines by calculating the material cost, printing method, and binding requirements. It determines the number of sheets required to fulfill an order based on the total number of pages, paper type, and sheet size. Additionally, SC-Booklet supports various binding methods, including saddle stitching and perfect binding, ensuring flexibility in product customization.

For example, if a customer orders 500 copies of a 32-page booklet, SC-Booklet calculates the number of large sheets needed based on the imposition layout. If the inner pages are printed on 150gsm matte paper and the cover on 300gsm glossy
paper, it determines how many sheets of each material are required and factors in the printing and finishing costs accordingly. The system also accommodates add-ons like spot UV, lamination, and special finishes.

What products are best suited for SC-Booklet?

Click on the products below to see SC-Booklet in action!

  • Corporate brochures
  • Annual reports
  • Event programs
  • Product catalogs
  • Training manuals
  • Magazines
  • Cookbooks
  • Portfolios
  • School yearbooks
  • Art books

SC-Area

SC-Area calculates printing costs based on the total print area (sq ft). When a user enters the length and width of the final print, SC-Area determines the total printable area and generates the cost accordingly. It also factors in additional finishing based on the perimeter, making it ideal for products that require eyelets, frames, or poles.

For example, if a customer orders a banner measuring 10ft x 3ft, SC-Area will calculate the total print area (30 sq ft) and generate the cost. If finishing options like eyelets every 2ft or a poles are added, SC-Area factors in these costs based on the perimeter. This tool is perfect for large-format prints such as banners, buntings, billboards, and signage, ensuring accurate pricing and seamless cost calculation.

What products are best suited for SC-Area?

Click on the products below to see SC-Area in action!

  • Magnetic signs
  • Metal / Aluminum signs
  • Die-cut stickers (large format)
  • PVC boards (Forex board prints)
  • Corflute / Corrugated plastic signs
  • Canvas prints
  • Tension fabric displays
  • Construction site signage
  • Directional & wayfinding signs
  • Table covers & table runners
  • Street pole banners
  • Retail window clings
  • Estate agent boards
  • Event standees & cutouts
  • Door signs & nameplates

PriceCal bags Best eCommerce Fulfilment Award 2023

PriceCal, conceptualized and brought to life by Welson and his dynamic team, emerged from a vision to revolutionize the print industry's approach to online sales....